Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
Birmingham is a true hub of innovation in England.
Ideas are flying, projects are launching, and the competition is fierce. Whatever your industry, there is a very high chance your direct competitors are already thinking about their own mobile app. Or worse, they have already launched it. 🚀
In such a crowded market, whoever offers the smoothest user experience wins the game.
In short: innovation is no longer an option,
Many project founders in Birmingham waste time hesitating. They push back development month after month. But the market in United Kingdom does not wait.
You want to launch a digital project in Birmingham. You meet with developers, and suddenly they are throwing words at you like frontend, backend, APIs, and databases.
You nod your head, but honestly, you are lost.
Forget the technical jargon. Building a mobile application is exactly like opening a restaurant in England. It is a precise mechanism where every single element plays a vital role.
Let's imagine your app as this famous restaurant.
The frontend is the dining room. It is the decor, the tables, the menu presentation, the ambiance. It is the actual app your users download to their phones. This frontend must be beautiful, welcoming, and follow strict standards, like Apple's Human Interface Guidelines. If the dining room is ugly, the customer will not enter.
Next, there is the API. The API is the waiter. The customer gives them their order. The waiter runs to the kitchen to pass on the information, then comes back with the hot plate of food. Without the waiter, the dining room and the kitchen cannot communicate.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Cannes, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Birmingham, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in Birmingham arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
If you want your project to succeed in Birmingham, you have to accept a very counter-intuitive reality: we never build everything you initially imagined.
We always, without exception, start with a Minimum Viable Product. The famous MVP.
What exactly is an MVP?
It is the smallest, simplest, and most direct version of your idea. It is the very essence of your solution. Why do this for your business in England? Because the statistics are brutal. Currently, most app features are absolutely never used by the public.
Why spend your hard-earned budget developing ghost options?
Imagine you want to open a restaurant in Birmingham. Are you going to borrow millions to build a two-hundred-seat palace with a forty-page menu without knowing if people actually like your cooking? No.
You open a cozy thirty-seat bistro. You cook five dishes to absolute perfection. You see if the customers across your United Kingdom walk through the door. If they love it, then you expand.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Nothing beats a concrete example to truly understand. Here is the story of an established service company.
This business had a standard website. Their analytics showed that most their traffic was coming from mobile phones. That is a massive number. But there was a major issue. They were getting absolutely zero bookings from those devices.
Their customers were trying to book appointments, getting lost on the clunky mobile site, and giving up entirely.
The technical challenge was very real. We needed to handle a complex calendar system, secure payments, send push notification reminders, and allow multiple users to coordinate schedules.
The client wanted to build everything at once. A loyalty program, a blog, a forum, and the booking module.
I reminded them of a vital statistic: most app features are never actually used. Why spend thousands of dollars on ghost options?
In short: we do not build everything. We build what your users actually need.
If price is your only criterion, we are probably not a good fit, and saying so early saves us both time. A cheap build is rarely cheaper overall: code written without structure becomes impossible to change, so the second version costs more than the first would have. What you are really buying is the ability to keep changing the app after launch.
If price is your one and only criterion for choosing a developer in Birmingham, we are probably not a good fit to work together.
This is not arrogance. It is honesty.
Let's talk about the true value of things in our United Kingdom.
The real estate market in Birmingham is fiercely competitive. If a potential buyer misses a great deal because your mobile site was lagging, they will simply go to your competitor.
A great real estate app is the tool that alerts the buyer before anyone else. We set up geolocated push alerts the very second a new property matches their criteria in England.
We add virtual tours using 360-degree photos that are perfectly fluid, with zero endless loading screens. We even integrate real-time mortgage calculators directly linked to your CRM. The key point: we put the entire real estate agency right in the client's pocket.
In the banking world, security comes way before design. But one does not prevent the other.
Building a financial app for United Kingdom means respecting heavy regulations like PSD2 in Europe. It means integrating end-to-end encryption to protect every single transaction. It is the digital equivalent of building an armored cash transport vehicle.
Our collaboration is a large remote via high-quality video calls. Remote work has become the absolute standard for peak efficiency. No more wasting hours in transit. For very large-scale projects exceeding a certain budget threshold, I can travel to Birmingham to lead in-person kickoff workshops. But on a daily basis, we communicate instantly via your preferred channel (WhatsApp, Slack, or email), we validate design mockups together, and we do our project reviews over Google Meet, WhatsApp, or Telegram. It is faster, much more direct, and significantly more cost-effective for everyone involved.
It is absolutely not mandatory. In reality, I greatly prefer to start with a simple fifteen-minute video call. Many clients waste months writing fifty-page specification documents that become entirely obsolete by the second week of development. The most important factor is defining the core problem you are trying to solve in England. Then, we build those exact specifications together, using an agile approach, basing our decisions on actual user needs rather than wild, untested theories.
I have delivered over fifteen major projects across highly varied sectors: healthcare, tourism, e-commerce, logistics, and education. Even if I have not yet worked in your highly specific micro-niche, the fundamental principles of building a robust mobile application are totally universal. The high-quality standards remain exactly the same. What changes is your local business logic. My role is to deeply understand that business logic during our discovery call and translate it into an unstoppable technical solution for your customers.
Payment is broken down into three clear milestones, with absolutely zero surprises. Typically, it is a a large upfront deposit to lock the schedule, a large midway through development when I deliver a testable working version, and the remaining a large upon final delivery to the app stores. For very large, multi-month projects, I smooth the payments out monthly. Everything is detailed in writing within the initial estimate, and I never bill hidden hours for last-minute tweaks.
My weekly demonstrations make this situation practically impossible. You do not just discover the finished product six months after signing the contract. Every two weeks, I show you a fully functional version. You provide your direct feedback from Birmingham, and I adjust our aim immediately. If we start heading in the wrong direction, we know it after seven days, not at the end of the year. Plus, if during our first call I feel your expectations are technically unfeasible, I will tell you honestly. Better to decline than disappoint.
Yes, I do take over rescue projects developed by other freelancers or cheap offshore teams. The mandatory first step is a one-week technical audit. We look under the hood. Then, I draw up a strict action plan: first, we fix the critical bugs that are driving your users away, we consolidate the technical architecture, and only then do we add your new features. This is often much more cost-effective for your business across United Kingdom than tearing it all down to start from scratch.
We use direct, asynchronous, and frictionless channels. For quick daily questions, we use Slack. You can drop me a message whenever a brilliant idea hits you. To validate the visual interface, we review mockups together: you leave your comments directly on the drawn screens. For the codebase, everything is hosted transparently on GitHub. Finally, we do a live thirty-minute video checkpoint every single week. I happily adapt to whatever tools your teams in Birmingham are already comfortable using. The ultimate goal is absolute efficiency.
I am based on Central European Time (CET) in Cannes, France. For my European clients, I am fully available during standard business hours, between 10 AM and 6 PM. If you are located on another continent, I adapt with high flexibility. For clients in nearby timezones, we work in full real-time overlap. For clients further afield, I adapt with flexible scheduling and recorded video updates to stay fully in sync. My average response time during the workweek is always under four hours, no matter where you are.
Yes, I offer tailored monthly or annual maintenance contracts. These contracts cover mandatory Apple and Google system updates, patching silent bugs, and live performance monitoring. It is the only way to genuinely protect your investment. The statistics prove it, most users instantly uninstall an app after encountering a single technical crash. We can also include a dedicated bank of hours specifically for creating new, small features over time. The cost generally hovers around noticeably of the initial estimate per year.
The number one mistake is trying to build way too many features at once. Data shows that most functions are entirely ignored by users. Always start lean. The second mistake is choosing your developer based solely on price. A low-cost build will cost you three times as much when you have to rebuild it due to failing architecture. The third mistake is believing an app is "finished" once published. A lack of maintenance kills the absolute best projects. My job is to help you avoid these three traps.
While you hesitate, your competitors in Birmingham are moving forward.
The mobile world moves fast. Very fast. Today, most global web traffic comes from mobile devices. If you keep pushing back the creation of your app, someone else will happily take your spot in England.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.