Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
Look around a meeting room in Birmingham.
What do people put on the table?
iPhones.
If you are targeting professionals, decision-makers, or executives, the Apple ecosystem is essential.
In short, the iPhone is often the default device in the corporate world.
The environment is secure, closed, and controlled.
Building a native iOS app means ensuring your product fits perfectly into the daily lives of these users.
It means using the visual cues they are used to.
If your interface is messy, they will not trust your service.
I help you design and develop an iOS app in Birmingham that radiates professionalism.
An app that responds instantly, without friction, and enhances your brand image.
iOS development is not just coding for a different phone.
It is adopting an entire philosophy.
Apple's philosophy.
Apple controls everything. The hardware (iPhone, iPad) and the software (iOS).
The key point is that this strict control is a massive strength for us.
Unlike Android, where we have to test on thousands of different screens, the iOS universe is much more constrained.
This allows us to achieve an exceptional level of polish for every screen of your application in Birmingham.
To code, we use the official languages: Swift and SwiftUI.
SwiftUI is Apple's modern standard. It is clean, fast, and built to create smooth interfaces.
But code is not everything.
A good iOS app must respect Apple's Human Interface Guidelines.
This is the design bible at Apple.
It dictates the size of buttons, how menus should open, and the margins to respect.
Why does this matter?
Because iOS users spend 2x more in-app than Android users.
They pay more, but they demand a perfect experience.
If your app does not look like an Apple app, the user will feel it immediately.
They will be confused. They click. They quit. They forget.
My job as an iOS developer is to melt your idea into this premium mold.
We create a product that feels native, natural, and reassuring for your target audience in Birmingham.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Cannes, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Birmingham, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in Birmingham arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
Many app projects fail at the App Store door.
Apple is strict.
The most important factor for success is understanding their expectations.
From the very beginning of our collaboration in Birmingham, we integrate Apple's rules into your specifications.
No hidden external purchases. No notification spam. No tracking without consent.
Once the foundation is sound, development begins.
I code in iterations. This means that every two weeks, you see the project progress.
How? Via TestFlight.
You open TestFlight on your iPhone, download the update, and test it at home in Birmingham.
You see exactly what you are paying for.
When the application is ready, we prepare for the big leap.
App Store Connect requires special attention.
You need the right screenshot sizes, precise text, and above all, you must complete all legal privacy requirements.
The review process by Apple takes a few days.
They test on real devices.
Apple processes 100,000+ app submissions per week, so we must be flawless to avoid wasting time.
As soon as the green light is given, your app becomes available to the whole world.
A transparent, iterative process with zero surprises. You see the app grow every single week.
The healthcare sector demands absolute rigor.
A client contacted me to create a connected medical tracking app.
On iOS, health has its own ecosystem: HealthKit.
The goal was to synchronize Apple Watch data (heart rate, sleep) with a simple and secure patient interface.
The key advantage here is the data protection offered by Apple.
We built a completely native architecture in Swift.
Security and privacy had to be flawless to pass the App Store review.
Apple is extremely strict about medical apps. nearly one submission in four is rejected, and this number is even higher for healthcare.
So we bulletproofed the permissions and the privacy questionnaire on App Store Connect.
The application was tested intensively via TestFlight by a small panel of patients.
The result?
Apple approval secured on the first try.
Today, the app holds a 4.8/5 rating on the App Store, driven by the ultra-smooth experience typical of iOS.
This is the level of excellence I apply for my clients in Birmingham.
In short: we do not build everything. We build what your users actually need.
Quotes for an iPhone app can vary by a factor of three, which mostly tells you they are not describing the same work. A very low price usually means no real Swift expertise and no working knowledge of App Store review. The cost of a rejected submission is not the rebuild — it is the launch date you miss.
You will find quotes ranging from low to triple in Birmingham for an iOS application.
If someone offers you an iPhone app at a ridiculously low price, be careful.
Creating for Apple requires real technical expertise in Swift and a perfect knowledge of the App Store.
In short, you do not just cobble together an iOS application.
Apple processes 100,000+ app submissions per week.
Their teams will not hesitate to block poorly finished or non-compliant apps.
A low-cost developer will ignore these rules to move faster.
It is not just about coding an app.
The most important factor is using the phone's strengths for your business.
The iPad and iPhone are the ultimate reading screens.
If you offer exclusive content, iOS users spend 2x more in-app than Android users.
Selling subscriptions through Apple's native system is the best way to retain readers in Birmingham.
The iPhone has the best augmented reality sensors on the market (ARKit).
Placing virtual furniture in a living room, or taking a 3D apartment tour becomes incredibly smooth.
It is a guaranteed wow effect for your clients.
Apple Wallet passes are magical.
The client buys their ticket, and it goes straight into their Wallet app, with a QR code ready to be scanned at the entrance of your event in Birmingham.
No more digging through emails.
We simplify the user's life as much as possible.
For a premium feel, native is king. The key advantage is the user experience, which will always be superior with Apple's technologies compared to a hybrid tool.
No, TestFlight is free. It is included in your a paid Apple Developer subscription.
nearly one submission in four is rejected. Often for untreated bugs, lack of value, or non-compliance with Apple's payment rules.
Yes, if you want the app to appear under your Birmingham company name on the Store. If you publish under your own name, it is not necessary.
Of course. It is highly recommended. iOS users spend 2x more in-app than Android users. The ecosystem is perfectly suited for it.
It depends on complexity. A simple V1 can take 4 to 8 weeks of code, plus the unavoidable time for account creation and Apple validation.
Yes. iOS evolves every year in September. We must ensure your code remains compatible with new rules and new iPhones.
It is the tool provided by Apple to draw screens. It is what allows us to rapidly code beautiful, responsive interfaces.
Yes, but Apple requires us to justify very clearly to the user why we need it. It is a matter of logic and respect for privacy.
It is demanding. Apple processes 100,000+ app submissions per week. That is why I handle this step for you, to guarantee a successful launch in Birmingham.
While you hesitate, your competitors in Birmingham are moving forward.
The mobile world moves fast. Very fast. Today, most global web traffic comes from mobile devices. If you keep pushing back the creation of your app, someone else will happily take your spot in England.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.