What a mobile app really costs after you launch it
An Apple developer account costs 99 USD a year, a Google Play account 25 USD once. Those are the only two simple numbers. The res…
Invent Better Blog
Ideas to better launch your mobile app.
Analyses, field stories, and best practices for your mobile project. Written by Mickael, 12 years delivering apps that hold up in the real world.
In this issue
5 recent articles
You're all caught up — new articles coming soon.
Also in this issue
2 more reads
01
The perfect app doesn't exist
Even the best apps in the world have flaws. The real danger isn't imperfection — it's never listening, never shipping.
02Why Booking sometimes exhausts its users
Booking is extremely effective. But constant pressure — "only 1 room left", "booked 14 times today" — pushes cognitive …
What we write about
The most important factor for a mobile project is understanding every step — from idea to launch. Our articles cover strategy, scoping, design, build, testing, and publication on the App Store and Google Play. According to Statista (2025), nearly 60% of web traffic comes from mobile — making the quality of a mobile app more decisive than ever. We also share field notes on maintenance and long-term growth. The France Num initiative confirms that digital is essential for business growth.
Why read our blog?
In short: most mobile blogs repeat the same generic tips. Ours is different. Every article comes from a real project or a real challenge faced over 12 years and 15+ shipped apps. We explain what worked, what didn't, and why — no jargon, no fluff. With over 6.3 billion smartphone users worldwide (Statista, 2025), making the right mobile choices matters more than ever. Our content is updated regularly to stay relevant.