12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
You have a mobile app project in Birmingham.
And you are asking yourself the big question. iOS or Android?
Let's look at reality.
Android holds a 72% global market share (Statista, 2025).
That is massive.
Out of the 1,144,900 residents in Birmingham, the vast majority have an Android smartphone in their pocket.
If your customers use Android, you have no choice. You need to be there.
But careful. Making an Android app is not just ticking a box.
It is an ecosystem with its own rules. Its own design standards.
The most important factor is creating a smooth experience, no matter the phone brand.
Samsung, Xiaomi, Oppo, Google Pixel. Your app must run perfectly everywhere.
That is where I come in.
Building an app is not just writing lines of code in a basement.
It is a complete lifecycle.
We start with design. We do not draw randomly. We apply Android guidelines so the user in Birmingham feels right at home.
Then comes the code. We connect the app to your servers. We handle offline modes.
But the biggest part of the work comes after. Testing and publishing.
In short, publishing on the Google Play Store has become a real obstacle course.
Google has toughened its rules to clean up its store.
Today, for a new developer account, Google requires you to test the app with 20 different testers for 14 consecutive days.
No testers? No publication.
Then, you have to fill out the tedious data safety form.
Explaining exactly what you do with the user's location, photos, or contacts.
It is a question of trust.
All of this happens in the Google Play Console. It is the dashboard for your application.
I manage all this administrative and technical complexity for you. So your project launches smoothly in Birmingham.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Bordeaux, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Birmingham, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
I do not use obscure technologies that will be abandoned in two years.
I use the industry standard, dictated by developer.android.com.
The key point is the longevity of your code.
Here is what I use under the hood of your app in Birmingham:
You have a massive idea to disrupt your market in Birmingham.
That is great. Now, we are going to shrink that idea by 80%.
Why?
Because 80% of app features are never used (Pendo, 2025).
In short, we are going to build a Minimum Viable Product (MVP).
We will focus on the single feature that truly brings value to the user in United Kingdom.
We build this V1 quickly.
Then, we send it to the 20 testers mandated by Google Play rules for new accounts.
Those 14 days of mandatory testing are not a constraint. They are an opportunity.
It is a chance to see how the app behaves in real conditions on the streets of Birmingham.
To see where people click. Where they get stuck.
We adjust, we fix the silent bugs.
Then we publish.
Once on the market, your real users will dictate the next steps of the project.
If they scream for a new feature, we add it. Otherwise, we save your budget.
It is a question of financial and product logic.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Let's take a concrete example.
A client contacted me to build a home services booking app, specifically targeting the England area.
The initial problem? The app had to target the general public.
And the general public uses Android. From all brands. At all price points.
The most important factor was managing Android's terrible fragmentation.
The app had to be as smooth on a five-year-old cheap Xiaomi as on the latest Samsung Galaxy S.
I rebuilt the interface using Jetpack Compose, Google's new design tool.
The result? Much lighter and more robust code.
We launched the app in Birmingham via a Staged Rollout on the Google Play Console.
1% first. We detected a strange crash that only happened on old Oppo phones using Crashlytics.
We fixed it the exact same day. Without the majority of users ever noticing.
Then we opened the floodgates to 100%.
The app maintained a 4.8-star rating on the Play Store. And the client was able to expand their service without fearing their servers would melt.
In short: we do not build everything. We build what your users actually need.
Treat an Android budget as a growth line rather than an expense, because that is how it behaves. Someone online will code something for almost nothing, and it will be slow, insecure and impossible to extend. The useful comparison is not one quote against another, but the cost of building it twice against building it once.
When talking budget for an Android app in Birmingham, you have to change your perspective.
It is not an expense. It is a growth tool.
You can find someone on the internet who will code you something for almost nothing.
Spoiler: it will be a technical disaster. Termites in a house.
The app will be slow on half of your United Kingdom customers' phones. Bugs will pile up. You will lose credibility.
In short, redoing a poorly coded app always costs more than doing it right the first time.
With me, you are not buying lines of code. You are buying a solution.
Certain industries have everything to gain by favoring a native Android strategy in Birmingham.
It is the nightmare of bad developers in Birmingham. There are thousands of different screen models. My job is to ensure the design adapts perfectly to all of them.
Recently, Google requires 20 people to test the app for 14 days before publication. This is to eliminate garbage apps from the store in United Kingdom. I help you manage this step.
Kotlin. Java is the past. Kotlin is the official language recommended by Google. It is safer and prevents many silent bugs.
Yes, it will be in your name. It is a small one-time fee. You will be the sole owner of the app in Birmingham.
The most important factor is defining a threshold. We generally target the most recent 90% of users to avoid useless development costs.
No. Android has its own visual rules (Material Design). Copying the iPhone will frustrate your Android users in Birmingham.
It can take 2 to 7 days, in addition to the famous 14-day testing period. We must anticipate this in the schedule.
Yes, the work does not stop at launch. Android evolves every year; the code must be updated for your clients in the England area.
You do. As soon as the final invoice is paid, you receive all the source code developed for your business in Birmingham.
Absolutely. Android is very open regarding hardware usage: Bluetooth, NFC, GPS, camera.
Ready to launch your app in Birmingham?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.