12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
Publishing an app is 30% of the work. Maintaining it is the remaining 70%.
Most businesses in Birmingham celebrate their app launch on the stores.
And then? Nothing.
The code slowly rots. Nobody watches the crash reports. Nobody anticipates when a new version of iOS or Android changes the rules.
The app that was supposed to scale your business becomes a massive liability.
Let's look at reality.
You just bought a brand new car. If you never change the oil, the engine will seize in two years. For a mobile application, it is exactly the same concept.
The hidden cost of inaction is invisible at first, but it hits hard. Users hate broken software.
There is no single type of maintenance, but three distinct pillars. Each plays a crucial role in the survival of your project in Birmingham.
If you ignore these three pillars, the punishment from the market is immediate.
The key point: without corrective maintenance, you lose user trust (62% uninstall after a technical bug according to Statista, 2025). Without adaptive maintenance, your app eventually disappears from the stores. And without evolutive maintenance, your competitors in Birmingham simply overtake you.
A mobile application is a living digital product. The moment you stop taking care of it, technical debt accumulates. It is like termites in a wooden house. At first, you see nothing. Eventually, everything collapses.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Bordeaux, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Birmingham, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
To properly maintain an application in Birmingham, you cannot just wait for an angry customer to email you. You need professional health sensors embedded in the code.
What happens when your application completely crashes on a Tuesday morning? With a proper maintenance plan, the emergency response is codified and radically efficient for your business in Birmingham.
T+0 (The Alert): The monitoring probes detect an abnormal spike in crashes. I receive an immediate notification directly on my phone. You have not even opened your morning emails yet.
T+30min (The Diagnosis): I dive into the code. Is the problem coming from our app? From an external server that went down? From an unexpected iOS update? I isolate the root cause.
T+2h to 24h (The Fix): I write the technical solution. A bug blocking checkout payments is fixed the exact same day. A minor visual glitch will be scheduled for the next business day.
T+24h to 48h (The Deployment): The hotfix update is pushed to the stores. Google usually validates very quickly; Apple takes between 24 hours and a few days depending on review loads.
A transparent, iterative process with zero surprises. You see the app grow every single week.
A year ago, a local company from England contacted me in a panic. Their mobile app was crashing over 40 times a day. Their store rating had plummeted to 2.1 stars. Negative reviews were pouring in, and the CEO was seriously considering shutting down the entire project.
Let's look at the facts.
I requested access to the code for a full one-week technical audit. The user interface was actually quite good, and the core idea was solid. The problem came from the foundations: deprecated libraries and terrible memory management.
I did not propose rebuilding from scratch. It was completely unnecessary.
I simply rewrote the critical 30% of the codebase: the authentication flow and the checkout process. I hooked up Crashlytics to monitor what was happening live. I added robust automated tests to protect these specific user journeys.
In short: we do not build everything. We build what your users actually need.
Maintenance is easier to price against the cost of doing nothing. What does one day of downtime cost you? If checkout crashes, that is revenue lost outright. An unmaintained app also drifts out of compatibility with each annual iOS and Android release, and is eventually pulled from the stores.
I refuse to talk about maintenance as a "cost." It is a massive defensive investment for your business in Birmingham.
To understand why, you have to look at the exorbitant price tag of technical inaction:
How much does a single day of downtime cost you? If your e-commerce checkout crashes, that is raw revenue burning in real time. If your booking service goes offline, your customers go straight to the competitor across England.
The stakes regarding uptime and precision vary wildly from one market to another. Here is how I secure critical applications for these specific sectors in Birmingham.
Media loading speed is everything. An app becomes sluggish quickly if poorly maintained. I ensure gallery fluidity, the pinpoint accuracy of property geolocation across the England map, and the absolute stability of API integrations with your existing real estate CRM. A listing that fails to load is a lost commission.
Security is the core of the contract. Frequent iOS and Android updates regularly change how Face ID and fingerprint sensors operate. I maintain these biometric authentication systems with absolute rigor. We also ensure continuous compliance with evolving banking regulations (KYC, PSD2) so the app is never blocked by authorities.
It includes absolute technical peace of mind. Practically, it covers critical bug fixes, OS compatibility updates for new iOS/Android versions, and proactive live monitoring (using Crashlytics). It is the foundation for survival.
For blocking bugs (like a checkout crash), intervention happens in hours, not days. I isolate the root cause and push the hotfix to the stores immediately. Apple and Google then take over for the final review process.
Yes, automated probes watch the code constantly. If the app collapses on a Sunday night in England, the system captures the logs instantly. I get the alert before your users even have time to complain.
We always start with a deep technical audit. I read the code, map out the technical debt, and find the immediate security flaws. Then, we run a stabilization sprint. We build nothing new until the foundation is solid.
The key point: Apple and Google release 4 to 6 major system updates every year. You must keep pace, or risk your application breaking entirely or being removed under the App Store Review Guidelines.
This is exactly why maintenance exists. We anticipate these breaks using OS beta versions. If an unexpected break still happens in production, I deploy a rapid hotfix to restore access for your users immediately.
I embed professional tools like Sentry and Firebase Crashlytics. These silent digital probes tell me exactly which line of code failed and on which specific smartphone model, without the user lifting a finger.
Absolutely. Trust requires total transparency. You receive a jargon-free summary: crashes prevented, bugs fixed, loading times tracked, and technical forecasts for the following month's roadmap.
Yes, this is called evolutive maintenance. Depending on our service agreement tier, we reserve a specific block of monthly hours exclusively dedicated to growing the app and building what your users request.
It is incredibly simple. You own 100% of your code and your administrator accounts (Apple, Google, Firebase). If you want to leave, I hand over updated documentation and you are free to go.
Ready to launch your app in Birmingham?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.