12 years of experience. 15+ apps delivered. One dedicated point of contact.
In short: I build iOS and Android apps for clients in London (8,982,000 residents) and across England. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
Some of my clients have been working with me for years. Why? Because I don't vanish into thin air once the iOS or Android app is published.
Based in Bordeaux, I support my clients over the long haul. During my 12-year career, I've learned that launching an app is just the beginning of the story. You have to improve it, maintain it, and listen to the users.
The most important factor is this rigorous follow-up. I am here to stand by you for the long term, like a true partner. It's a matter of trust.
Publishing an app is 30% of the work. Maintaining it is the remaining 70%.
Most businesses in London celebrate their app launch on the stores.
And then? Nothing.
The code slowly rots. Nobody watches the crash reports. Nobody anticipates when a new version of iOS or Android changes the rules.
The app that was supposed to scale your business becomes a massive liability.
Let's look at reality.
You just bought a brand new car. If you never change the oil, the engine will seize in two years. For a mobile application, it is exactly the same concept.
The hidden cost of inaction is invisible at first, but it hits hard. Users hate broken software.
There is no single type of maintenance, but three distinct pillars. Each plays a crucial role in the survival of your project in London.
If you ignore these three pillars, the punishment from the market is immediate.
The key point: without corrective maintenance, you lose user trust (62% uninstall after a technical bug according to Statista, 2025). Without adaptive maintenance, your app eventually disappears from the stores. And without evolutive maintenance, your competitors in London simply overtake you.
A mobile application is a living digital product. The moment you stop taking care of it, technical debt accumulates. It is like termites in a wooden house. At first, you see nothing. Eventually, everything collapses.
London is one hour behind me, which in practice means we work the same day — a question at ten is answered by eleven. It is the closest thing to working with someone in the same office that remote work allows, and it is why most of my English-language projects have been British ones.
That overlap is worth more than it sounds. On a project spread across a real timezone gap, a single misunderstanding costs a day: you ask, you wait, you get an answer that reveals a second question, you wait again. With London, the same exchange happens over a coffee break. Over a three-month build, that difference is not a convenience, it is several weeks of calendar time that never get lost to waiting.
London projects tend to arrive further along than most. People have usually done market research, sometimes have a designer already engaged, and often have a clear view of who the app is for. That makes my job narrower and more useful: not deciding what to build, but saying honestly what each part costs, which pieces can wait, and where the design as drawn will fight the platform rather than work with it.
The one thing worth settling early on any UK project is where the data lives and which rules apply to it. Since the UK left the EU it maintains its own data protection regime alongside GDPR, and if your users are spread across both, you are working under both. I am not your lawyer and will not pretend to be, but the practical consequences land in the architecture — where the database sits, what gets logged, how long records are kept — and those are decisions that are cheap on day one and expensive after launch.
You are launching your project in London.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in London arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
Maintenance is about regularity and predictability. No more constant emergencies and hastily duct-taped code. Here is how we collaborate in London.
Week 1: The Onboarding. I audit the current state of your application. I install professional monitoring tools (Crashlytics) and document the codebase. I list the immediate red flags. Your application now has a 24/7 digital security guard.
The classic monthly cycle is then organized logically:
Every quarter, we sit down for a deep review. We analyze performance trends, feedback from users in England, and adjust the technical roadmap together.
You also receive a clear, jargon-free monthly report. You know exactly what was fixed, what was improved, and what needs to be watched closely in the coming weeks.
The most important factor is total transparency. 77% of users read reviews before hitting the download button (Statista, 2025). With this recurring process, we keep the app rating consistently high, protecting your business reputation.
Preventive maintenance is what keeps your company off the front page of the local London news for all the wrong reasons.
During a routine takeover audit for a new client, I made a terrifying discovery. The application, built two years earlier by an agency that had since gone bankrupt, was storing user passwords in plain text directly in the local database.
This is a direct and massive GDPR violation. It is a flaw that could cost tens of thousands in regulatory fines, not to mention the total destruction of customer trust in the brand.
I immediately triggered an emergency protocol. I encrypted the local databases, implemented modern cryptographic hashing for all passwords, and forced a logout for all active users to secure their session tokens.
I then helped the client properly update their technical privacy policy documentation.
The result: Zero data breach. Zero fines. Zero scandals in England.
I do not quote maintenance without looking at the app first, because technical debt and traffic differ in every case. So I work in levels. The essential level covers monitoring, critical bug fixes, and keeping the app compatible with each new iOS and Android release. Higher levels add feature work on a predictable monthly basis.
I do not provide cookie-cutter quotes without seeing the patient first. Every app in London is unique, has different technical debt, and handles different traffic volumes. But here is how I structure my service levels.
The Essential level: This is life support. I provide 24/7 monitoring, fix critical blocking bugs, and ensure ongoing compatibility with new iOS and Android versions. Your app stays alive, functional, and compliant with store rules. It is your basic insurance policy.
The stakes regarding uptime and precision vary wildly from one market to another. Here is how I secure critical applications for these specific sectors in London.
Media loading speed is everything. An app becomes sluggish quickly if poorly maintained. I ensure gallery fluidity, the pinpoint accuracy of property geolocation across the England map, and the absolute stability of API integrations with your existing real estate CRM. A listing that fails to load is a lost commission.
Security is the core of the contract. Frequent iOS and Android updates regularly change how Face ID and fingerprint sensors operate. I maintain these biometric authentication systems with absolute rigor. We also ensure continuous compliance with evolving banking regulations (KYC, PSD2) so the app is never blocked by authorities.
This is my daily reality. 80% of my clients come to me with legacy code. I do not judge the past work; I audit it, document it, and stabilize it. It is a surgical operation to get your business project back on track.
Yes, 100% of my operations are handled remotely with clients across the country. The code lives in the cloud, and so do the monitoring tools. We sync via video calls, which is far more efficient than physical meetings.
For clients on the Premium SLA tier, Crashlytics alerts reach my phone directly 24/7. If there is a revenue-blocking crash, I log in and deploy an emergency hotfix immediately, regardless of the day.
Directly and without middlemen. There is no account manager blocking access. You get full visibility on a shared tracking board (Trello/Jira), and we hold a strategic monthly review. The communication is brutally clear and jargon-free.
The key advantage: I guarantee absolute transparency. You get direct admin access to all monitoring tools. If a regression bug is ever caused by one of my code updates, I fix it immediately at my own expense.
Software security requires commitment, but I do not hold clients hostage. We generally operate on annual agreements with quarterly check-ins, allowing us to adjust the hourly volume to the real needs of your market in England.
I look strictly at raw data: cold startup time, database query response latency, and the crash-free user rate (which must remain steadily above 99%). It is pure, indisputable mathematics.
I am an expert in Native (Swift/Kotlin) and Flutter. For Flutter, it is a resounding yes. For React Native or older web-hybrid technologies (Ionic, Cordova), I will transparently refer you to specialized colleagues to ensure top quality.
A deep codebase audit takes between 3 to 5 business days, depending on app complexity. I deliver a detailed written report categorizing issues into three buckets: red (security/crashes), orange (performance), and green (UI/UX details).
We anticipate aggressively. If you run e-commerce before Black Friday, we run server load tests in early November. We optimize database queries and implement a feature freeze to guarantee 100% stability during the peak rush.
Ready to launch your app in London?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.

30 minutes to start
Book →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.