12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
You just published your app. Congratulations.
You type the name in the search bar. It does not appear. You type your main keyword. Still nothing. You scroll down, you scroll again and again.
This is completely normal. Being published does not mean being visible. There are over over 2 million apps on Google Play and 2 million on the App Store. It is an ocean.
Many companies in Birmingham invest tens of thousands of dollars in development, but forget the most crucial step. App Store Optimization, or ASO.
It is like opening an incredible restaurant in a dead-end street of England, with no sign and no address. Nobody will come by accident.
If I had to summarize ASO to a client in Birmingham over coffee, I would say it is the art of dressing your app so the nightclub bouncer likes it.
The bouncer is the algorithm. If you are badly dressed, you do not get into the search results.
There are 5 fundamental pillars to get through the door.
The first pillar is visible text: your title and subtitle. This is where your most powerful keywords must be. Not your meaningless marketing slogan.
The second pillar is invisible text. The hidden keyword field on iOS and the long description on Google Play. This is where we place your target audience's vocabulary in England.
The third pillar is visuals. The icon, the preview video, the screenshots. Users do not read, they look. Your screenshots must explain the app's value in exactly 3 seconds.
The fourth pillar is reputation. Ratings and reviews.
The fifth pillar, often forgotten, is update frequency. An app that has not been updated in a year is considered dead by the stores.
In short: 65% of App Store downloads come directly from the internal search engine (Apple, 2025). Mastering these 5 pillars means making sure you capture this audience.
ASO is not an option. It is the foundation of your success in United Kingdom.
This approach makes all the difference for my clients in Birmingham.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Bordeaux, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Birmingham, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
To optimize an app's ranking in Birmingham, we do not play guessing games. We use data.
Data is the only ultimate judge.
The most important factor: A/B testing screenshots can improve install conversion rates by 20 to 30% (Apple, 2025). But to measure that, you need the right toolbox.
First, there are the official consoles: App Store Connect for iOS and Google Play Console for Android. These are our dashboards. This is where we publish, modify keywords, and look at the basic statistics for United Kingdom.
Then, there is my personal tool: professional analysis tools. I use specialized software to track positions, analyze the competition, and find keyword opportunities that others forget.
When starting an ASO mission in Birmingham, I always split the work into two distinct phases.
There are the quick wins of the first week. And there is the core strategy over 6 months.
Quick wins are fixing beginner mistakes. A title that contains no keywords. Screenshots that are just pictures of the code with no explanation. A catastrophic rating left abandoned.
Just fixing that can restart the machine in England.
The key advantage: A/B testing screenshots can improve the conversion rate by 20 to 30% (Apple, 2025). This is often one of our first actions.
Then, we move to the long-term strategy. We target highly competitive keywords across United Kingdom. We build the app's authority.
We do not aim for the most generic keyword on day one. That is suicidal. If you launch a fitness app, do not try to rank first for the word "Fitness". You will get crushed.
We look for long-tail keywords. More precise. Less searched, but much more qualified.
Month after month, using Play Console data, we accumulate downloads, gain relevance, and gradually climb towards the most difficult keywords.
In Birmingham, this expertise makes all the difference.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Let me tell you about a budget management app launched by a startup in Birmingham.
They had a great product. Technically perfect. But after three months, they were stuck at 2 downloads a day.
Their problem? They were fighting for the wrong keywords. Their title was just their brand name. Nobody knew them in England.
The user clicks. They quit. They forget.
We sat down. We analyzed the data with professional analysis tools.
The key point: the top 10 results capture 90% of downloads (Apple, 2025). Being on page 50 is the equivalent of not existing.
I reworked the entire semantic strategy. We stopped targeting "Financial Management", which was blocked by giant banks. We positioned the app on "Roommate expense tracker" and "Student budget".
We rewrote the subtitle to include these exact terms according to Apple's guidelines.
In short: we do not build everything. We build what your users actually need.
An ASO budget only makes sense next to its return. A paid installation costs money every time; an organic installation is free (Statista, 2025), and organic users retain roughly three times better. That gap is the whole argument: you are not buying installs, you are buying the position that produces them without further spend.
Talking about an ASO budget without talking about return on investment makes no sense.
And look at the real market numbers in Birmingham.
The key advantage: a paid installation costs real money, while an organic installation is free (Statista, 2025). And organic retains three times more.
My support adapts to your needs in England:
When dealing with a user's health, wallet, or learning in Birmingham, the rules of the game change.
In these sectors (Fintech, Healthtech, Edtech), ASO is not just about keywords. It is about absolute reassurance.
The most important factor: 77% of users read reviews before downloading an app (Statista, 2025). This is even truer when they have to hand over their credit card or medical data.
If you have a finance app in England and your rating is 3 stars, it is over. Nobody will install your tool.
My ASO strategy for these sectors focuses heavily on reputation management and screenshot design. The visuals must exude security, professionalism, and privacy compliance according to Apple and Google standards.
Targeted keywords in United Kingdom are often very niche. We do not aim for "Money". We aim for "Secure family budget tracker" or "ETF investing for beginners".
The user's intent is very precise. By answering their query exactly, we massively increase conversion rates and retention.
This is the level of rigour I bring to every project in Birmingham.
ASO is not instantaneous. It is like SEO. Generally, it takes between 3 to 6 months to see solid and stabilized results in Birmingham. The algorithm needs time to index your changes, analyze user behavior, and trust you.
We never ignore a negative review. You must reply calmly, with empathy, and show that the issue is being handled. The most important factor: 77% of users read reviews (Statista, 2025). A good public response turns a negative review into proof of professionalism.
Optimization is never finished. The ideal is to monitor positions weekly with professional tools, and make major adjustments (keywords, visuals) every 1 to 2 months on the app stores. The England market evolves, and so do your competitors.
This approach makes all the difference for my clients in Birmingham.
Ready to launch your app in Birmingham?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.