12 years of experience. 15+ apps delivered. One dedicated point of contact.
In short: I build iOS and Android apps for clients in London (8,982,000 residents) and across England. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
Some of my clients have been working with me for years. Why? Because I don't vanish into thin air once the iOS or Android app is published.
Based in Bordeaux, I support my clients over the long haul. During my 12-year career, I've learned that launching an app is just the beginning of the story. You have to improve it, maintain it, and listen to the users.
The most important factor is this rigorous follow-up. I am here to stand by you for the long term, like a true partner. It's a matter of trust.
You have a mobile app project in London.
And you are asking yourself the big question. iOS or Android?
Let's look at reality.
Android holds a 72% global market share (Statista, 2025).
That is massive.
Out of the 8,982,000 residents in London, the vast majority have an Android smartphone in their pocket.
If your customers use Android, you have no choice. You need to be there.
But careful. Making an Android app is not just ticking a box.
It is an ecosystem with its own rules. Its own design standards.
The most important factor is creating a smooth experience, no matter the phone brand.
Samsung, Xiaomi, Oppo, Google Pixel. Your app must run perfectly everywhere.
That is where I come in.
Building an app is not just writing lines of code in a basement.
It is a complete lifecycle.
We start with design. We do not draw randomly. We apply Android guidelines so the user in London feels right at home.
Then comes the code. We connect the app to your servers. We handle offline modes.
But the biggest part of the work comes after. Testing and publishing.
In short, publishing on the Google Play Store has become a real obstacle course.
Google has toughened its rules to clean up its store.
Today, for a new developer account, Google requires you to test the app with 20 different testers for 14 consecutive days.
No testers? No publication.
Then, you have to fill out the tedious data safety form.
Explaining exactly what you do with the user's location, photos, or contacts.
It is a question of trust.
All of this happens in the Google Play Console. It is the dashboard for your application.
I manage all this administrative and technical complexity for you. So your project launches smoothly in London.
London is one hour behind me, which in practice means we work the same day — a question at ten is answered by eleven. It is the closest thing to working with someone in the same office that remote work allows, and it is why most of my English-language projects have been British ones.
That overlap is worth more than it sounds. On a project spread across a real timezone gap, a single misunderstanding costs a day: you ask, you wait, you get an answer that reveals a second question, you wait again. With London, the same exchange happens over a coffee break. Over a three-month build, that difference is not a convenience, it is several weeks of calendar time that never get lost to waiting.
London projects tend to arrive further along than most. People have usually done market research, sometimes have a designer already engaged, and often have a clear view of who the app is for. That makes my job narrower and more useful: not deciding what to build, but saying honestly what each part costs, which pieces can wait, and where the design as drawn will fight the platform rather than work with it.
The one thing worth settling early on any UK project is where the data lives and which rules apply to it. Since the UK left the EU it maintains its own data protection regime alongside GDPR, and if your users are spread across both, you are working under both. I am not your lawyer and will not pretend to be, but the practical consequences land in the architecture — where the database sits, what gets logged, how long records are kept — and those are decisions that are cheap on day one and expensive after launch.
You are launching your project in London.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in London arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
Recently, I helped an e-commerce company that wanted to boost its local sales in London.
Their website worked fine. But on mobile, it was a disaster.
53% of users abandon a journey if loading exceeds 3 seconds (Google, 2025).
They needed a native Android app to build loyalty among their customer base in the England area.
In short, the goal was simple: make buying ultra-fast.
We developed the app in Kotlin.
For checkout, we integrated Google Pay directly and leveraged the NFC chip of Android phones to scan loyalty cards in-store.
That is the real power of a native app. Using the phone's hardware.
During the launch, we were very cautious.
96% of users who encounter a bug never report it. They delete the app silently.
So, I set up strict alerts on Crashlytics.
On the very first day in London, we spotted a checkout bug on a specific version of Android 11.
Immediate fix. Update pushed to the store.
Zero lost sales. The app now generates one-third of the company's total revenue.
An Android app generally costs 10 to 15% less than its iOS equivalent. The reason is practical rather than technical: Google's development tools are free and more flexible, and the Play developer account is a one-off fee rather than an annual one. The scope of your app still sets the figure — the platform only shifts it at the margin.
Certain industries have everything to gain by favoring a native Android strategy in London.
For a clean initial project (MVP), expect between 2 and 4 months of work. Things must be done right for the London market.
It is a mandatory document on the Google Play Store. It explains to users in the England area what data you collect and why. I fill it out with you.
By optimizing the code. Poorly managed background tasks drain the battery, and the user deletes the app. We sit down and think about the architecture.
Yes, Google's API allows blocking usage if the user in London has a version that is too old. Very useful for security.
The golden rule: explain the value, then ask. If we ask for camera access for no reason upon opening, the user in United Kingdom refuses.
It is when the app freezes. It is perceived as a bug. The key point is to optimize speed so the screen never locks up.
Yes, both languages can coexist. If you have an old app in London, we can progressively upgrade it in Kotlin.
I integrate the design. If you do not have a UI/UX designer, I collaborate with experts who will create the screens for you.
I use physical devices (Samsung, Pixel, Xiaomi) and emulators covering a wide spectrum of screen sizes.
Contact me at the bottom of this page. We will schedule a call to ensure your idea makes technical sense.
Ready to launch your app in London?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.

30 minutes to start
Book →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.