12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Dublin (1,173,179 residents) project in Leinster, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
You just published your app. Congratulations.
You type the name in the search bar. It does not appear. You type your main keyword. Still nothing. You scroll down, you scroll again and again.
This is completely normal. Being published does not mean being visible. There are over over 2 million apps on Google Play and 2 million on the App Store. It is an ocean.
Many companies in Dublin invest tens of thousands of dollars in development, but forget the most crucial step. App Store Optimization, or ASO.
It is like opening an incredible restaurant in a dead-end street of Leinster, with no sign and no address. Nobody will come by accident.
ASO is SEO, but for mobile applications.
When you look for a plumber in Dublin, you go to Google. You click on the first results. You never go to page 4.
For apps, it is exactly the same thing. Except the search engine is the App Store or Google Play.
The key point: the top 10 search results on the App Store capture over 90% of downloads (Apple, 2025). If you are 11th, you are picking up crumbs.
App Store Optimization is not black magic. It is a precise methodology to tell algorithms: my app is relevant, it is high quality, show it.
How do we do this concretely?
Spoiler: just putting your company name as the app title is the worst idea possible. Unless you are named Facebook or Uber, nobody is searching for you by name in Dublin.
They are looking for a solution. They type food delivery, budget tracker, sleep meditation.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I will tell you the truth, even when it's uncomfortable. That is the promise I make to all my clients from Bordeaux.
Creating an iOS or Android app takes time and money. So, no sugarcoating between us. With 12 years of experience under my belt, if your requirements are all over the place, I will pull the brakes.
The most important factor: I am here to make sure your investment actually serves your users. That is how we build great applications.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Dublin, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Dublin is an hour behind me and full of companies whose head office is somewhere else, which usually means the app has to fit rules written in another country. Worth naming early: the constraint is rarely technical, it is which jurisdiction's data rules the product has to satisfy.
That question has a habit of arriving late and changing a lot. An app built for Irish users, then extended to a US parent company's customers, may suddenly need different consent flows, different retention rules and a different hosting region. None of those are difficult in themselves. All of them are painful once you have live users, because changing where data lives means migrating it, and changing what you collect means deciding what to do with what you already collected.
Dublin's concentration of large technology employers has a second effect worth being straight about: the local market for developers is competitive and expensive, and a lot of the enquiries I get are from people who have already tried to hire and found the timeline unacceptable. That is a legitimate reason to work with someone outside, and it also sets a fair expectation. I am one person. I can carry a product end to end and I can do it quickly, but I cannot replace a team, and if your project genuinely needs one I will tell you at the start.
The practical side is easy. One hour of difference means our working days are effectively the same, so questions get answered within the hour rather than the day, and a weekly call is enough structure for most builds. English is the working language throughout, which removes the small friction that translation adds even when everyone involved is competent in the other language.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
To optimize an app's ranking in Dublin, we do not play guessing games. We use data.
Data is the only ultimate judge.
The most important factor: A/B testing screenshots can improve install conversion rates by 20 to 30% (Apple, 2025). But to measure that, you need the right toolbox.
First, there are the official consoles: App Store Connect for iOS and Google Play Console for Android. These are our dashboards. This is where we publish, modify keywords, and look at the basic statistics for Ireland.
Then, there is my personal tool: professional analysis tools. I use specialized software to track positions, analyze the competition, and find keyword opportunities that others forget.
Working on your mobile ranking is not a weekend sprint. It is a cycle of continuous improvement.
Many clients in Dublin think you put a few keywords on launch day and never touch it again. This is wrong.
My process unfolds in several precise steps.
This is methodical work.
The key point: 65% of downloads come from organic search (Apple, 2025). If we miss this target, we miss the market.
We do not change everything at the same time. If we change the title, the icon, and the keywords on the same day, we will never know what had a positive or negative impact.
We move step by step, using the store tools to measure every change. I support you throughout this process to make your app a leader in Ireland.
This is exactly what I offer to businesses in Dublin.
A transparent, iterative process with zero surprises. You see the app grow every single week.
A client from Dublin came to me in a panic. His e-commerce app was in freefall.
The reason was visible at first glance: the average rating had dropped to 2.8 stars.
The most important factor: 77% of users read reviews before installing an app (Statista, 2025). With 2.8 stars, your conversion rate is close to zero.
The user thinks it will not work, or worse, that it is a scam.
The worst part is that the app worked well. But there had been a payment bug that lasted three days in Leinster the previous month. Frustrated users destroyed the rating. Since then, the bug was fixed, but the rating remained.
We implemented a strict rescue plan via the Google Play Console.
First, we replied publicly to all negative comments explaining that the issue was resolved.
In short: we do not build everything. We build what your users actually need.
An ASO budget only makes sense next to its return. A paid installation costs money every time; an organic installation is free (Statista, 2025), and organic users retain roughly three times better. That gap is the whole argument: you are not buying installs, you are buying the position that produces them without further spend.
Talking about an ASO budget without talking about return on investment makes no sense.
And look at the real market numbers in Dublin.
The key advantage: a paid installation costs real money, while an organic installation is free (Statista, 2025). And organic retains three times more.
My support adapts to your needs in Leinster:
The mobile gaming and social apps market in Dublin is a bloody battlefield.
This is where App Store Optimization requires the most visual and semantic aggression.
In short: A/B testing screenshots can improve the conversion rate by 20 to 30% (Apple, 2025). For a mobile game in Leinster,
Your app icon is the number one determining factor. If it does not catch the eye among 50 other games, you are dead. We use testing tools to compare colors, displayed characters, and facial expressions on the icon.
Yes, it goes that deep.
For lifestyle and social apps in Ireland, keywords are highly volatile. Trends change every month. Professional analysis tools allow me to detect these new search queries before your competitors take the spot.
The preview video on the App Store page is mandatory for these sectors. The user must feel the excitement of the game or the dynamics of the social app in less than 5 seconds.
We analyze the competition. And we create a store page that gives an irresistible urge to play or participate.
This is exactly what I offer to businesses in Dublin.
It is massive. Stores love living apps. Updating your app regularly in Dublin proves that you maintain your product. Furthermore, each update is an opportunity to reset certain algorithms and test new keywords.
I use professional keyword analysis and position tracking tools. They allow us to monitor your app's ranking, analyze your competitors' keywords in Leinster, and generate precise reports on your progress. This is what enables me to make decisions based on real data, not gut feeling.
We look at which keywords your competitors in Ireland are ranking for. If they forgot an important niche, we dive into it. The key point: the top 10 captures 90% of downloads (Apple, 2025). We also study their weaknesses in reviews to highlight your strengths in your own visuals.
While you hesitate, your competitors in Dublin are moving forward.
The mobile world moves fast. Very fast. Today, 63% of global web traffic comes from mobile devices (Statista, 2025). If you keep pushing back the creation of your app, someone else will happily take your spot in Leinster.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.