12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Dublin (1,173,179 residents) project in Leinster, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
Publishing an app is 30% of the work. Maintaining it is the remaining 70%.
Most businesses in Dublin celebrate their app launch on the stores.
And then? Nothing.
The code slowly rots. Nobody watches the crash reports. Nobody anticipates when a new version of iOS or Android changes the rules.
The app that was supposed to scale your business becomes a massive liability.
Let's look at reality.
You just bought a brand new car. If you never change the oil, the engine will seize in two years. For a mobile application, it is exactly the same concept.
The hidden cost of inaction is invisible at first, but it hits hard. Users hate broken software.
Forget about code for a minute. Let's use a car analogy to understand the real stakes in Dublin.
The oil change represents security patches. You do not see the clean oil when you drive. It does not make the car go any faster. But if you skip it, the engine seizes in the middle of the highway. In an app, this is what protects your users' private data.
Rotating your tires represents OS compatibility updates. When Apple or Google release a major system update, the rules of the road change. If your app keeps its old tires, it will crash. We have to adapt the code so it keeps driving straight.
The annual inspection is the technical audit. Once a year in Dublin, we look under the hood. We analyze load performance, database query speed, code cleanliness, and crash rate trends.
Roadside assistance is the emergency fix. A critical bug blocks all payments on a Friday night? I am on it within hours. We fix it, we restart.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I will tell you the truth, even when it's uncomfortable. That is the promise I make to all my clients from Bordeaux.
Creating an iOS or Android app takes time and money. So, no sugarcoating between us. With 12 years of experience under my belt, if your requirements are all over the place, I will pull the brakes.
The most important factor: I am here to make sure your investment actually serves your users. That is how we build great applications.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
Even if I am not physically sitting in your office in Dublin, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
Dublin is an hour behind me and full of companies whose head office is somewhere else, which usually means the app has to fit rules written in another country. Worth naming early: the constraint is rarely technical, it is which jurisdiction's data rules the product has to satisfy.
That question has a habit of arriving late and changing a lot. An app built for Irish users, then extended to a US parent company's customers, may suddenly need different consent flows, different retention rules and a different hosting region. None of those are difficult in themselves. All of them are painful once you have live users, because changing where data lives means migrating it, and changing what you collect means deciding what to do with what you already collected.
Dublin's concentration of large technology employers has a second effect worth being straight about: the local market for developers is competitive and expensive, and a lot of the enquiries I get are from people who have already tried to hire and found the timeline unacceptable. That is a legitimate reason to work with someone outside, and it also sets a fair expectation. I am one person. I can carry a product end to end and I can do it quickly, but I cannot replace a team, and if your project genuinely needs one I will tell you at the start.
The practical side is easy. One hour of difference means our working days are effectively the same, so questions get answered within the hour rather than the day, and a weekly call is enough structure for most builds. English is the working language throughout, which removes the small friction that translation adds even when everyone involved is competent in the other language.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
To properly maintain an application in Dublin, you cannot just wait for an angry customer to email you. You need professional health sensors embedded in the code.
Maintenance is about regularity and predictability. No more constant emergencies and hastily duct-taped code. Here is how we collaborate in Dublin.
Week 1: The Onboarding. I audit the current state of your application. I install professional monitoring tools (Crashlytics) and document the codebase. I list the immediate red flags. Your application now has a 24/7 digital security guard.
The classic monthly cycle is then organized logically:
Every quarter, we sit down for a deep review. We analyze performance trends, feedback from users in Leinster, and adjust the technical roadmap together.
You also receive a clear, jargon-free monthly report. You know exactly what was fixed, what was improved, and what needs to be watched closely in the coming weeks.
The most important factor is total transparency. 77% of users read reviews before hitting the download button (Statista, 2025). With this recurring process, we keep the app rating consistently high, protecting your business reputation.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Preventive maintenance is what keeps your company off the front page of the local Dublin news for all the wrong reasons.
During a routine takeover audit for a new client, I made a terrifying discovery. The application, built two years earlier by an agency that had since gone bankrupt, was storing user passwords in plain text directly in the local database.
This is a direct and massive GDPR violation. It is a flaw that could cost tens of thousands in regulatory fines, not to mention the total destruction of customer trust in the brand.
I immediately triggered an emergency protocol. I encrypted the local databases, implemented modern cryptographic hashing for all passwords, and forced a logout for all active users to secure their session tokens.
I then helped the client properly update their technical privacy policy documentation.
The result: Zero data breach. Zero fines. Zero scandals in Leinster.
In short: we do not build everything. We build what your users actually need.
Maintenance is easier to price against the cost of doing nothing. What does one day of downtime cost you? If checkout crashes, that is revenue lost outright. An unmaintained app also drifts out of compatibility with each annual iOS and Android release, and is eventually pulled from the stores.
I refuse to talk about maintenance as a "cost." It is a massive defensive investment for your business in Dublin.
To understand why, you have to look at the exorbitant price tag of technical inaction:
How much does a single day of downtime cost you? If your e-commerce checkout crashes, that is raw revenue burning in real time. If your booking service goes offline, your customers go straight to the competitor across Leinster.
The long-term survival of an application depends entirely on its ability to handle the specific, heavy usages of its industry in Dublin.
Content delivery optimization is vital. Video lessons and heavy PDFs can cause the app size to bloat over time. I monitor video streaming performance and the rock-solid reliability of offline downloads for students across Leinster. The parental notification system must also remain perfectly synced through every single iOS and Android update.
The app must be an absolute rock during peak rush hours (12-2 PM and 7-9 PM). Active maintenance ensures the total reliability of the order flow under heavy server load. I track GPS API accuracy for delivery drivers, and I maintain the fragile technical bridges between the mobile app and the restaurant's Point of Sale (POS) software. A bug here destroys the dinner service.
This is my daily reality. 80% of my clients come to me with legacy code. I do not judge the past work; I audit it, document it, and stabilize it. It is a surgical operation to get your business project back on track.
Yes, 100% of my operations are handled remotely with clients across the country. The code lives in the cloud, and so do the monitoring tools. We sync via video calls, which is far more efficient than physical meetings.
For clients on the Premium SLA tier, Crashlytics alerts reach my phone directly 24/7. If there is a revenue-blocking crash, I log in and deploy an emergency hotfix immediately, regardless of the day.
Directly and without middlemen. There is no account manager blocking access. You get full visibility on a shared tracking board (Trello/Jira), and we hold a strategic monthly review. The communication is brutally clear and jargon-free.
The key advantage: I guarantee absolute transparency. You get direct admin access to all monitoring tools. If a regression bug is ever caused by one of my code updates, I fix it immediately at my own expense.
Software security requires commitment, but I do not hold clients hostage. We generally operate on annual agreements with quarterly check-ins, allowing us to adjust the hourly volume to the real needs of your market in Leinster.
I look strictly at raw data: cold startup time, database query response latency, and the crash-free user rate (which must remain steadily above 99%). It is pure, indisputable mathematics.
I am an expert in Native (Swift/Kotlin) and Flutter. For Flutter, it is a resounding yes. For React Native or older web-hybrid technologies (Ionic, Cordova), I will transparently refer you to specialized colleagues to ensure top quality.
A deep codebase audit takes between 3 to 5 business days, depending on app complexity. I deliver a detailed written report categorizing issues into three buckets: red (security/crashes), orange (performance), and green (UI/UX details).
We anticipate aggressively. If you run e-commerce before Black Friday, we run server load tests in early November. We optimize database queries and implement a feature freeze to guarantee 100% stability during the peak rush.
While you hesitate, your competitors in Dublin are moving forward.
The mobile world moves fast. Very fast. Today, 63% of global web traffic comes from mobile devices (Statista, 2025). If you keep pushing back the creation of your app, someone else will happily take your spot in Leinster.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.